Hello from Berjoan
Berjoan was inspired by my reflections on the emotional attachments we have to those irreplaceable pieces in our wardrobes. The raincoat that has been with you, your mother and your grandmother through many rainy days. That fabulous yet uncomplicated dress that makes getting dressed in the morning simple yet joyful. As a highly textile-led designer, I believe that the fabrics and materials in which garments are made inspire these strong emotional attachments. I wanted to create garments that honour this notion, celebrating the materials, crafts, places and people behind every piece.
Combining my love of colour, pattern and tactility, and passion for truly ethical and symbiotic manufacturing, Berjoan is driven foremost by the exploration and commitment to transparent and sustainable textiles, inspiring focused collections of daywear.
It’s certainly been quite a year in which to found Berjoan and our first collection! This time last year, like many and most of us, I certainly didn’t foresee the challenges this last year would bring. But in all their shapes and forms, ups, downs, lefts and rights, Berjoan came to life, along with many new and reaffirmed connections and friendships with those who made getting here a possibility and now a reality. I am delighted to arrive at this point to introduce Berjoan and our Spring Summer 2021 collection.
For our first collection, we have sourced beautiful organic cotton jacquards woven by a niche mill in France, that feature in blouses, skirts and longer length dresses, made by our manufacturer in East London who prides itself on both high quality, and progressively supporting the British fashion industry. I am proud to welcome both British and Italian spun yarns into our knitwear collection, which have been knitted by specialist studios in the UK and the Netherlands. Every material that goes into our collection has been carefully considered, from our British-made corozo buttons & BCI™ certified cotton fusing, through to our organic cotton garment labels.
From 18th to 31st January, our Spring Summer 2021 collection will be available to pre-order with all pre-orders shipping on Monday 1st February.
I look forward to keeping in touch with you as our journey continues and if you have any questions for us or feedback, please do get in touch with us at firstname.lastname@example.org. We would love to hear from you.
Charlotte ~ Founder & Designer