Ethics & Sustainability

Our Ethos

To sustain our environment, ethics, people, communities and other like-minded partners and businesses including our raw material suppliers and product manufacturers, always with a collaborative, balanced and pro-active mindset. 


Berjoan product is designed to minimize waste at all stages, from conception through to consumer use. We believe that thoughtful design combined with high quality manufacture results in engaging clothing and product that our customer will cherish and care for, and that in turn, will last and appeal to their varying lifestyle needs. 

Minimizing waste through smart design and manufacturing practices such as committing to fully-fashioned and seamless knitwear, and minimal waste pattern cutting, Berjoan will remain fully accountable for any potential waste in the design, development and production processes and shall actively make considered use of or regenerate any such remnant materials.

We look forward to bringing to you limited edition pieces and collections following each of our seasonal production as our journey as a brand develops.



Berjoan is committed to the sole use of raw materials that have a low environmental impact. This includes materials from organic and low-energy and water-use sources, regenerated materials from manufacturing and post-consumer waste, and materials that use innovative and clean processes such as low-impact dyeing and finishing treatments. 

Linen and cotton will be sourced from fully traceable sources. Further, GOTS (Global Organic Textile Standard) certification for cotton is highly important to Berjoan. The majority of cotton farmers live and work in the developing world where there are no regulations to ensure these farmers are paid a decent wage. As well as assessing against extensive environmental factors, GOTS monitor raw materials sources on strict social criteria as we know that all the steps along the way are checked.

All of our wool is mindfully sourced, with an unwavering commitment to animal welfare. We are committed to only using wool from traceable sources where we have full visibility of animal welfare. Berjoan fully supports the British Wool industry where we are able to have much more control and visibility of the environments and processes involved. All merino wool will adhere to RWS (Responsible Wool Standard). Merino wool sourced from Australia will be from certified non-mulesed or ceased-mulesing sources, and from New Zealand ZQ merino suppliers.

Cellulose fibres will be sourced from sustainable sources such as FSC® certified viscose and Tencel™ lyocell.

Synthetic fibres such as polyester require specialist industrial processes to manage multiple recycling processes. At this time, we do not believe that there is the necessary and tested infrastructure in place for these processes. It is estimated that around 35% of all primary microplastics released into the world’s oceans come from clothes made with synthetic fibres. These microplastics cause damage and contamination to both marine environments and life. Therefore, until innovations and technology have advanced to a level where we believe that the use of synthetics become a safe and sustainable option, we are committed to the use of both new and recycled natural fibres. 

On a broader note, we care greatly about our overall impact on fresh water sources. We proactively look at ways in which we can minimise our contribution to freshwater pollution, such as working with fabric mills and spinners that use innovations to minimise their water use in their production processes and committing to the use of organic cotton which avoids contaminating water with pesticides. 


Animal Welfare

Berjoan is committed to the use of sustainable natural fibres including those from animal sources such as wool. However, we care greatly about humane and responsible animal welfare practice in our supply chain. 

We do not tolerate any cruelty or mistreatment of animals. We do not support the use of materials from where an animal has been bred and raised specifically to be slaughtered or harmed, for example certain types of animal fibre such as angora. Berjoan is committed to consistently reviewing and monitoring all sources from where we source of animal-based raw materials. 


Berjoan is committed to working directly with the people and processes behind our product at all stages, from raw material to customer delivery. 

SEDEX and OEKO-TEX accreditations will hold merit, however, Berjoan is committed to conducting our own supplier assessments, in-line with global ethical, fair trade and environmental guidelines, therefore taking full responsibility for the suppliers with which Berjoan chooses to partner with. 

Transparency, honesty and a collaborative approach will form the basis of our relationships and ways of working with our suppliers.

Packaging & Shipping

Berjoan is committed to eliminating the use of single-use plastics from our supply chain, from concept to customer. 

We do not use traditional plastic garment bags in which to transport our product from our manufacturers to our HQ – instead, we use biodegradable garment bags and covers, and where possible, we package up to 3 garments per biodegradable bag. Where our garments are shipped to us and stored hanging, we will always use recycled fibreboard hangers. 

Our organic cotton garment labels are rotary printed using low-impact dyes and our swing tags and postcards are printed in the UK on paper from FSC certified sources. 

All Berjoan orders are carefully wrapped in recycled chlorine-free tissue paper. and sent to our customers in ecommerce boxes that are made with paper from FSC® certified sources and printed with water-based inks. Of course, our ecommerce boxes are fully recyclable and compostable and we will only ever use compostable paper tape and labels when packaging and shipping your orders. 

For any returns, we encourage our customers to re-use the packaging and use a carbon neutral courier services offered by couriers such as DPD Local and UPS. 


Retail & Post-Consumer

Committed to actively providing extensive and engaging product-care information to ensure that the Berjoan customer is equipped with the knowledge and encouragement to care for their product. As a new business and brand, we are actively exploring methods in which we can partner with other businesses and individuals to offer care, repair and regeneration services for our customers.

We offer detailed garment care information for each of our products, through our website, garment labels and customer engagement. Due to the high level of toxic chemicals used, we generally do not recommend dry cleaning for any of our products. However, if a dry-cleaning service is used, we recommend GreenEarth® cleaning through Johnsons

Berjoan is a Ginetex member, the internationally recognised association for textile care labelling. As well as using the globally recognised Ginetex wash care symbols, we also include the Ginetex symbol. was developed by Ginetex to educate consumers about the environmental impacts of garment laundering and offer a guide of how to reduce our environmental impact when doing so. 

We actively encourage mindful consumption, providing as much information about our products as possible on our website. We are committed to engaging with our customers through regular journal posts and newsletters to offer information and guidance about our products and how to care for them.