Our Story

Geometric Shadow gathered collarless blouse with matching pleated a line midi skirt sat down against wall

Designed by founder Charlotte Cameron, Berjoan was born and inspired by Charlotte’s grandmother and cherished pieces that have been handed down through her family that are still worn and loved today.

‘Berjoan was inspired by my reflections on the emotional attachments we have to those irreplaceable pieces in our wardrobes. The raincoat that has been with you, your mother and your grandmother through many rainy days.  That fabulous yet uncomplicated dress that makes getting dressed in the morning simple yet joyful. As a highly textile-led designer, I believe that the fabrics in which garments are made inspire these strong emotional attachments. I wanted to create garments that honour this notion, celebrating the materials, crafts, places and people behind every piece’

Trained in knitwear and textile design, Charlotte has over ten years’ experience designing and developing premium and luxury womenswear. Combining Charlotte’s love of colour, pattern and tactility, and passion for truly ethical and symbiotic manufacturing, Berjoan is driven first and foremost by the exploration and commitment to transparent and sustainable textiles, inspiring focused collections of daywear.

Berjoan is not about basics and essentials, but equally every piece is inclusive and purposeful, whilst having an aesthetic opinion. Ties, gathers and versatile shapes transcend age and shape, offering longevity and the ability to be shared and handed on.




Core Values

British Wool Geometric Tuck Knit Jumper in Citrine with Gingham Long Tier Maxi Dress

Curated Collections

Thoughtful design combined with high quality manufacture for engaging pieces to be cherished and cared for.

Geometric Spring Gathered Collarless Shirt Blouse with matching Long organic cotton maxi dress with statement flowers

Sustainable Practice

A holistic and symbiotic approach to design and manufacture, with an unwavering commitment to ethical and sustainable production. From concept to customer.

Geometric Shadow Gathered Blouse with Pleated A line midi skirt organic cotton

Traceable & Transparent

Committed to the use of natural and low-impact fibres, for which we have full visibility of the places, people and processes involved.