Our Story

Designed by founder Charlotte Cameron, Berjoan was born and inspired by Charlotte’s grandmother, Beryl Joan, and cherished pieces of hers that have been handed down through her family. As a trained knitwear and textile designer who has spent her career designing womenswear for prestigious British brands, Charlotte’s love of colour, pattern and tactility, and passion for truly ethical and symbiotic manufacturing is embodied in every Berjoan piece.

Inspired by the exploration and commitment to both beautiful and low-impact textiles, our focused collections of luxurious daywear are designed by Charlotte at our little studio in the Oxfordshire countryside, and made in small batches with high quality manufacturers in the UK. All of our materials are carefully sourced from mills across Europe who share our beliefs that beautiful fabrics are those that are beautifully crafted only in natural fibres that are responsibly sourced. Our versatile garment shapes feature ties, gathers and pleats, transcending age and shape and therefore offering longevity and the ability to be shared and handed on. 

Following the launch of our debut collection of of voluminous blouses, dresses, skirts and knitwear in Spring 2021, we received wonderful press coverage in publications such as Stella Magazine, Grazia, The Sunday Times Style Magazine and the Telegraph. And in March this year, we launched our second collection of carefully curated organic cotton and Irish linen dresses, tops and skirts.

Berjoan, designed to be cherished and shared.




Core Values

ivory white chalk gingham organic cotton check textured sustainable irish linen gathered voluminous blouse and billow midi sleeveless dress spring summer luxurious daywear made in the UK slow fashion

Curated Collections

Thoughtful design combined with high quality manufacture for engaging pieces to be cherished and cared for.

ivory white chalk check textured sustainable irish linen boxy tie back top and gather and tie voluminous midi skirt spring summer luxurious daywear made in the UK slow fashion

Traceable & Transparent

Committed to the use of natural and low-impact fibres, and for the places, people and processes involved in making them.

deep sage green check textured sustainable irish linen gathered voluminous blouse and tie back dress luxurious daywear made in the UK slow fashion

Sustainable Practice

Holistic design paired with an unwavering commitment to ethical and sustainable production. From concept to customer.